Although this isn't technically an "AI" topic, it's still a great thing for all law firms to have in their back pocket.
Typically, to see competitor search ads you would need to spend hundreds of dollars per month on a tool like SEMrush. Not anymore!
For those of you on a budget or simply want to spy on competitor ads currently running today for some inspiration, Google released their Ads Transparency Center.
While the tool itself is great, here's how I would use it to one-up their ads.